How is the representation of gender constructed through:
1.) mise-en-escene
2.) camera angle
3.) editing
4.) sound
mise-en-scene
the clip is set in an upper class environment of a designer shop which by the looks of it sells very expensive dresses. This is shown by the salesman who is dressed in a very smart and expensive suit. The women that shop in there are very well dressed aswell (suits) which show their importance. The clip emphasises that women do have an importance in society and there are a lot of wealthy women. This is also shown when the woman gives the salesman an order to find it, which challenges sterotypes that women take orders from men.
camera angle
at the beginning of the clip the woman who is shopping a high angle is used to show her inferiority to the male because she is a female, it emphasises how much smaller she is physically and metaphorically. The camera pans from the shop to the men in suits smoking in the lounge. A medium shot is used to just show their upper body to emphasise masculinity.
editing
The male figures dominate the camera time which shows they are more important in this scene than women. when the man and woman have a conversation the man is given more of the camera time. The camera cuts very swiftly which is more masculine instead of fading which is more feminine.
sound
a mellow soundtrack with brass instruments is used int he background to create a jazzy atmosphere. this may be used to set the mood of the shop. It also shows the jazzy atmosphere of the bar/lounge to create a relaxed feeling.
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